The portfolio · 05 Advertising
Covers, cards and a launch ad that promise exactly what the post delivers. Rendered backgrounds are labelled as renders. The hook is always true.
Advertising · covers and cards
Covers for the YouTube walkthroughs and cards for the class launch. Rendered backgrounds, real promises. Click any to enlarge.
Covers for the YouTube walkthroughs and cards for the class launch. Rendered backgrounds, real promises. Click any to enlarge.
05Advertising · covers and cards
The paper-to-app cover is the pontoon check-in form, which really did go from clipboard to phone in one sitting. The class cards ran on Facebook and Instagram. Each one promises the thing the post delivers, and nothing more.
More covers · and one revision
A cover is a promise about the next ten minutes. These two run on YouTube; the third shows what one specific note does to a render.
The cover for the walkthrough on making AI ask questions first. The title is the whole promise, and the video keeps it.
Watch the video (opens in a new tab)The cover for the chaos-day tracker walkthrough. One line, one face, one tool, and the tool is free on GitHub.
Watch the video (opens in a new tab)Same request, specific feedback, better result. The cords got real. The chalk still needed work, and I say so.
See the image workThe class cards and the launch ad carried one promise in every size: watch AI do a real job, then do it yourself. The ad is an AI render I wrote and directed; the cards are rendered backgrounds under real copy. Same campaign, same rule.
Watch the ad on the video page
What an ad set delivers
The way the class launch was made.
Questions, answered
The backgrounds may be rendered; the promise and the copy are real. I write the line first, then direct an image that fits it. Anything rendered is labelled as a render, and a real photo stays a real photo. The test is simple: the post has to deliver what the card promised.
YouTube covers, Facebook and Instagram cards, and vertical video for Reels and Shorts. Each size is built on purpose, not cropped from one master, so the words stay readable and the face stays in frame. If you run somewhere else, tell me the size and placement and I’ll build to it.
A cover, a square card and a vertical cut, all saying the same thing. That covers YouTube, Facebook, Instagram, Reels and Shorts. You get the copy, the images and the source files, plus a one-line note on where each one goes. Posting stays with you, on your own accounts.
Your turn
Tell me the offer and where it will run. I’ll tell you what the set should be, what it would take, and what it would cost.