Brady Baxter

Brady Baxter · Detroit Lakes, Minnesota

Make the workwork better.

I don’t sell autopilot. I teach, audit and build with AI where it actually earns its keep — and leave it alone where it doesn’t.

See what I built Tell me what’s getting in the way

I run Baxstar Fishing and Lakes Golf Simulator · 13 years in a classroom · The film here is an AI render I directed; everything below it is real.

The portfolio · Five kinds of work

Five things I make.

Every one of these shipped for one of my own businesses before I offered it to anyone else. Real screens are labelled real; rendered ones are labelled rendered.

  1. 01Dynamic pricing
  2. 02Video
  3. 03Images
  4. 04Websites
  5. 05Advertising
The trip-rate table on baxstarfishing.com: five trip lengths with a from-price on each, and a Check availability button

Real screen recording, 18 seconds, looping, cropped to follow the cursor. Season, day and group size change the number; the booking lands in FareHarbor.

01Dynamic pricing · a working engine

The price that knows what day it is.

Baxstar Fishing’s trip rates move with the season, the weekday and the size of the group. One pricing sheet feeds the site, the booking flow and my own dashboard, so a quote is never retyped and never stale.

  • Live on baxstarfishing.com
  • One Google Sheet is the source
  • FareHarbor takes the booking
Scope one for your prices

Try itThree dials, one number

Turn the dials the engine turns.

Illustrative rules for a four-hour trip, so you can feel how a price composes. Baxstar’s live rates are on baxstarfishing.com, not here.

Season

Day

Group

$424

Four hundred base times 1.06 shoulder times 1.00 weekday plus zero for one to two guests equals 424 dollars.

Plus a 6% provider fee at checkout, shown before anyone pays. The real engine reads these rules from one sheet; change the sheet and every quote changes with it.

A frame from the AI, FOR REAL. launch ad: a man at a kitchen table under a lamp, head in his hand, buried in paperwork

AI-rendered film, directed and cut here. Sound on.

02Video creation · a 26-second ad

An ad shot without a camera.

The launch spot for my AI, FOR REAL. class: a neighbour at the kitchen table, buried in paper, and then the offer. I wrote it, directed the renders, cut it vertical for Reels and Shorts, and ran it.

  • Vertical, 9:16
  • Rendered with Higgsfield
  • My script, my cut
Make one for your business
AI render: four people on leather chairs with laptops in a golf-simulator lounge, turf and a golf bag at the edge
AI render: a class watching the simulator screen, which reads Use it. Check it. Build with it. Control it.

AI renders, directed here. The room is real; the people aren’t, and the page says so wherever they appear.

03Image creation · directed renders

The room is real. The people aren’t.

Lakes Golf Simulator, rendered as the classroom it becomes on class nights. I use these on the class page and in the ads. Every one is labelled as a render, because a photo that lies costs more than it earns.

  • Used on ai.lakesgolfsim.com
  • Labelled as generated, every time
Get images that fit your place
The boat.baxstarfishing.com build: the Vexus DVX 20S in profile with its spec strip

Frame captured from the live site. The full walkthrough, in my own words, is two chapters down.

04Website creation · one file, no framework

One file. No framework. It still moves.

The boat site, the fishing site and this page are each a single HTML file I built with Claude Code: hosted for free, fast on a phone at the lake, and nothing to renew or patch. The proof section walks the boat site end to end.

  • Built with Claude Code
  • Free hosting, no subscriptions
See the walkthrough
YouTube cover: Paper to app, 25 minutes. A crumpled rental form with an arrow into a phone showing the same form as an app
Social card: AI is not just a search box, over a desk with a laptop open to a class session
Social card: Build something useful. In the room. Two people at a laptop in a workshop

Covers for the YouTube walkthroughs and cards for the class launch. Rendered backgrounds, real promises.

05Advertising · covers and cards

Thumbnails that earn the click honestly.

The paper-to-app cover is the pontoon check-in form, which really did go from clipboard to phone in one sitting. The class cards ran on Facebook and Instagram. Each one promises the thing the post delivers, and nothing more.

  • YouTube · Facebook · Instagram
  • Copy and direction by me
Get a set for your launch

The proof

Real things.
Built for real money.

Not slides about AI. A working product, live, with the real specs of the boat my guide business runs on. Then I’ll walk you through it in my own words.

01The flagship

A product site, not a template.

Scroll-driven, built for one boat: the Vexus DVX 20S that Baxstar Fishing runs its private trips on. Every spec is the real spec.

Built with Claude Code · live at boat.baxstarfishing.com

02The details

The command center, drawn in as you scroll.

Two Garmin LiveScope units on dedicated displays. The page walks the boat bow to stern, the way a guide would on the dock.

03The crew

The crew chapter, with the receipts.

One file, built with Claude Code. I directed every line. Open it, scroll it, judge it.

Open the live site (opens in a new tab)
Vexus DVX 20S — the boat.baxstarfishing.com build The command center chapter of boat.baxstarfishing.com: two Garmin LiveScope displays on the deck The crew chapter of boat.baxstarfishing.com: plenty of room for you and your crew
Frames captured from the live site. Nothing here is a mock-up.

The walkthrough

39 seconds, in my own words.

That’s me on camera, scrolling the site I built and saying what it does.

Brady, in the corner of the screen, with the boat site open behind him
Real screen recordingCaptions onNothing generated
Read the transcript

“I did this with Claude Code, and this is something that I could teach you how to do, whether you’re a fishing guide or a business owner that wants to make a website that catches people’s attention, okay. So on scroll, the boat just appears, okay. You scroll again, it’s going to show you different aspects of the boat, okay. You keep scrolling, boom. It shows you the, you know, the premium experience. You get to see the boat, okay. And then lastly, you know, it tells you plenty of room for you and your crew, and there’s proof, okay. And this is something I can teach you how to do, whether it’s for business or for home. Let me help you make cool things.”

More of the work

Smaller things.
Same rule.

Built for one job, used for real.

Video · YouTube

Make AI ask you questions before it builds anything.

Before it writes any code, have the AI ask you questions first. You answer its “what ifs” before they turn into fixes.

Watch on YouTube (opens in a new tab)
The Lesson Plan Book: a week view calendar with class periods filled in
Small tool · classroom

The lesson-plan book

A plain calendar, rebuilt into the lesson-plan book I use at school. It could be anyone’s calendar for anything.

An AI-generated thumbnail after specific feedback: two hoses coupled on rock, chalk lettering still rough
AI image · judgment

One note, one revision

Same request, specific feedback, better result. The cords got real. The chalk still needed work — and I say so.

Screen walkthrough · YouTube

The chaos-day tracker

I was running too many AI threads and losing track. So I had AI build a small tool that logs the mess and drafts the day’s recap — I still read it before I trust it.

Watch on YouTube (opens in a new tab)

Two ways in · Audit

Workflow audit.

For a business that’s curious but careful.

I look at how your work actually flows and tell you what to automate — and just as important, what to leave alone.

  • 01What’s worth automating, and what isn’t
  • 02Recommendations that fit the Google or Microsoft stack you already pay for
  • 03No middleware subscriptions, no tools you’ll have to babysit
Book an audit

Two ways in · Build

One tool, one job.

A small custom app that does one job, well.

When off-the-shelf won’t fit, I build the one thing that will — simple on the surface, and yours to keep.

Scope a build
Reservations app
Shipped
Commission calculator
Shipped
Dynamic pricing engine
Shipped

What I believe about AI

AI hasn’t shortened my workday.It has expanded what I can attempt.

Where it earns its keep, use it.

A task that swallows a day is worth handing over. A task that takes ten minutes is not.

Where it doesn’t, leave it alone.

Half of an honest audit is telling you what not to touch.

Judgment stays with the person.

I don’t sell autopilot. I set things up so you can see what the tool did and decide.

Brady Baxter, smiling, in a black pullover over a gray shirt and tie

Who’s behind it

A teacher who runs two businesses.

I hold a master’s in technology and instructional design, I’ve spent 13 years in classrooms, and I’ve taught AI inside a system that doesn’t change quickly: a school. I also run two businesses. I use AI to do real work with real money on the line — not to make demos.

  • Baxstar FishingSix years of guided trips
  • Lakes Golf SimulatorOpen 24/7, unstaffed
  • Classroom13 years teaching
  • On the water5× Minnesota Master Angler
  • On stageSpoke at Minnesota’s largest EdTech conference, next to the keynote

Start a conversation

Tell me what’s getting in the way.

All fields except interest are required.

Goes to Brady’s inbox · usually a reply within a day.

No pitch. Just a straight answer.

Tell me the task that eats your week. I’ll tell you whether AI is the right fix, what it’d take, and whether it’s even worth doing. If it’s not, I’ll say so.

Questions, answered

Before you
reach out.

What does Brady Baxter actually do?

I help businesses use AI to do real work: honest workflow audits and small custom tools built for one job. I run my own companies and use these same tools in them, so the advice comes from real work — not a pitch deck.

Do you work with small businesses, not just big companies?

Yes — small and owner-run businesses are exactly who I build for. I run a fishing guide service and an unstaffed golf simulator myself, so I understand tight margins and no spare staff. The goal is tools that do one job well and don’t need babysitting.

What is a workflow audit?

An honest look at how your work actually flows. I tell you what’s worth automating and, just as important, what to leave alone. You get a clear plan that fits the Google or Microsoft tools you already pay for — no guesswork and no hype.

Will you build a custom tool for my business?

Yes, when off-the-shelf software won’t fit. I build one tool for one job and keep it simple on the surface, so your team isn’t stuck babysitting it. Examples I’ve shipped: a reservations app, a commission calculator and a dynamic pricing engine.

Do I have to buy new software or monthly subscriptions?

No. I build on the Google or Microsoft stack you already pay for and avoid middleware subscriptions on principle. You shouldn’t have to rent a stack of extra tools to make one thing work. What I build is yours to keep.

Do you work with Google Workspace or Microsoft 365?

Both. I match the work to the stack your business already runs on rather than forcing you onto mine. Whether you live in Google Workspace or Microsoft 365, I build directly on it, so there’s nothing new for your team to learn or maintain.

Are you teaching AI classes right now?

Not right now — my public AI classes are on pause. If you want help putting AI to work in your business, a workflow audit or a small custom build is the way in. Send a message through this site and I’ll reply, usually within a day.

Where are you based, and do you work remotely?

I’m based in Detroit Lakes, Minnesota, and work with businesses across Minnesota and remotely. Audits and builds can be done remotely — the easiest way to start is a message through this site. Tell me the task that eats your week, and I’ll tell you whether AI is the right fix.